![]() The Archive just uploaded a plethora of original Volkswagen ads, spanning both the Type I era and the later Super Beetle. Volkswagen underline font, often seen used for emblems on the back of the VW Bus. Various Volkswagen vehicle drawings as font characters. King Rose Archives maintains a fantastic YouTube channel of vintage video footage from throughout the many eras of the automobile. Typefaces used in some mid 60s to mid 70s brochures, catalogs, and diagrams. Students of modern advertising learn all about Volkswagen's legendary 1950s and 60s ad campaigns, which highlighted everything unconventional and backward-seeming about the car-its size, its thrift, its stalwart dedication to humble minimalism in an era when American automakers were redesigning their cars yearly to be bigger, wider, and more flamboyant. And credit for that goes to Volkswagen's long-running ad campaign for the Beetle. It's pretty amazing that VW had such wild sales success in the U.S. In a market dominated by front-engine, rear-drive sedans powered by conventional water-cooled inline sixes and V8s, the Type I Volkswagen must have seemed like a UFO. Imagine what the original VW Beetle must have looked like to the average post-war American car buyer.
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